AMTA Snapshot Edition 40

AMTA welcomes new Swedish research on driving and the use of mobile phones New Swedish research has cast a positive light on driver behaviour while using a mobile phone.The research revealed motorists who use a mobile phone while driving adapt their driving behaviour to reduce potential risks and maintain the overall safety of their driving. Conducted by the University of Goteborg and funded by the Swedish National Road Administration, the researchers conclude that drivers ‘fit mobile phone use’ with ‘car use’ to accomplish safe driving.

Industry has open mind on ways of promoting MobileMuster – but they must be cost effective MobileMuster has used SMS in a targeted and strategic way to promote the industry’s mobile phone recycling program, AMTA Recycling Manager, Rose Read, said this week. She said SMS has played a very specific role to date in promoting MobileMuster. “An SMS campaign to all subscribers has not been dismissed, but at this stage of the program we are directing the majority of our resources into more cost effective mechanisms in raising public awareness of our world-leading recycling program,” Ms Read said.

Working safely around RF transmitters The Mobile Carriers Forum has developed a new fact sheet designed to inform people who work on RF sites about safety procedures. The fact sheet, Working Safely Around Radiofrequency (RF) Transmitters, will be posted on the MCF website soon.

Do Not Call (DNC) Register AMTA representatives recently attended a briefing session on the new Do Not Call (DNC) regulation run by lawyers Gilbert+Tobin. Interested PSSC members will be invited to dial-in to a de-brief on this session, but in the interim, here’s a snapshot of the regulation and some interesting statistics about the comparable Do Not Call regimes in the United States and the United Kingdom.

Mobile phone viruses – measures to protect yourself Mobile phone users can take steps to protect themselves from mobile phone viruses, AMTA CEO Chris Althaus told Channel 7 News in Queensland yesterday. He said although there is no immediate or widespread threat to mobile phone users, it is important for them to be aware of the issue and take steps to protect their mobiles.

Mobile phone emissions ‘less than FM radio’ “IF WE don’t want electromagnetic fields [EMF], we can’t have electricity,” Professor Denis Zmirou of Nancy University was reported in the Cyprus Mail during a recent symposium on EMF’s sources, health effects and regulations. Classically, the electromagnetic field is a physical influence that permeates through all of space, and which arises from electrically charged objects and describes one of the four fundamental forces of nature – electromagnetism. It can be viewed as the combination of an electric field and a magnetic field.

50% jump in 3G HSDPA network launches in 3 Months 3G.co.uk reports that the GSA – the Global mobile Suppliers Association, announced the results of its latest survey today, confirming 130 mobile operators have committed to HSDPA network deployments in 60 countries, of which 73 networks have commercially launched mobile broadband services in 42 countries. It means an increase of 25 in the number of commercial networks in the last 3 months, representing 50% growth. The first HSDPA networks entered service just one year ago. GSA estimates there will be between 85-90 HSDPA networks in commercial service by end 2006.

Media and entertainment industry strives to meet “anywhere, anytime” content demands Cellular - News reports that advances in mobile technologies and increasing public expectations mean that the 'consumer is king' in the content on demand marketplace, according to a new survey of more than 200 finance executives from major media and entertainment companies around the globe released by Ernst & Young.