AMTA Snapshot Edition 52

Mobile telecommunications industry working with Minister for content solution AMTA Chief Executive Officer, Chris Althaus, urged the Federal Government to use the mobile phone industry’s Mobile Premium Services Industry (MPSI) Scheme to streamline content assessment processes and avoid expensive and administrative burdensome alternatives.

Education and awareness are the keys to safe use of mobile while driving By adhering to existing laws and some simple commonsense practices drivers can make safe use of mobile phones while enjoying the substantial public safety and personal security benefits they provide, AMTA Chief Executive Officer Chris Althaus, said in response to a Victorian government plan to warn drivers not to use hands-free mobile phones.

You can bank on MobileMuster Australians are beginning to deposit more than their savings at their local financial institution. Over 270 bank and credit union branches throughout Sydney, Melbourne and ACT are accepting old mobile phones for recycling.

Top speakers line-up for mobile content Martin Hoffmann, CEO, Loop Wireless Ltd, Paul Daly, Chairman, Export Navigator Project Management Committee, David Kainer, Director and CTO, Viva La Mobile, Terry Paleologos, Fairfax Digital and Viocorp Manoj Menon, Frost and Sullivan, are among the line-up of speakers at this month’s Mobile Content Australia 2007.

Mobile marketing to make its mark, says report Cellular-News reports that mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than two billion mobile users in the world today, IDC believes that mobile prevails as the first medium through which advertisers can reach such a large audience on an individual basis in the developing world.

Mobile phone lifeline for world's poor While consumers around the world demand sleek black and silver mobile phones, villagers in rural India buy brightly-coloured handsets in gold, reds and pinks. Mobile phones are as much a fashion statement here as in the trendy bars of Europe, reports the BBC News website.