Snapshot Edition 77

AMTA seeks clarification on jamming during APEC next week The Australian Mobile Telecommunications Association has sought clarification from the Federal Government whether mobile services would be affected by any form of service disruption during the next week’s Asia Pacific Economic Co-operation (APEC) Forum in Sydney.

Caution urged on Israeli test-tube cell study on mobile phones The Australian Mobile Telecommunications Association has expressed caution about the findings of an Israeli study that claims mobile phone use could trigger a reaction affecting cell division.

Minister and Milton doing the Mobilemuster earlier this week at the launch of Keep Australia Beautiful Week Federal Environment and Water Resources Minisiter, Malcolm Turnbull, launched Keep Australia Beautiful (KAB) Week held at Glebe Primary School, Sydney, this week. Mr Turnbull was joined by a clutch of celebrities including: KAB Week Celebrity Ambassadors Cricket great Glenn McGrath, Australian Netballer Catherine Cox Wests Tigers players Sharni Vinson - “Cassie” - from Home & Away the children for Glebe Primary School the KAB Waste Watchers team Councillor Robyn Kemmis from the City of Sydney.

Get the latest “inSite” into deployment and operation of mobile phone networks The Mobile Carriers Forum, a division of the Australian Mobile Telecommunications Association, has released the latest edition of mobile inSite, which covers news, issues and the science on mobile telecommunications deployment.

Cereal, toast and poached politics served at Sydney breakfast AMTA attended a Sydney breakfast today addressed by the Minister for Communications, Information Technology and the Arts, Senator Helen Coonan, as the political pulse accelerates and all the focus is on the lead up to the forthcoming Federal election.

The future of mobile advertising discussed at AIMIA meeting As 3G penetration grows and data usage increases so the market for mobile advertising is developing, says AMTA Chief Executive Officer, Chris Althaus. To support the further growth and development of mobile advertising the Australian Interactive Media Industry Association (AIMIA) has this week released guidelines for mobile advertising formats.

Mobilemuster trials retailer incentive to boost collections During September and October, Mobilemuster, in partnership with Vodafone’s premium dealer channel, the Martin Dawes company, will offer prizes to stores that return collections. All stores which collect more than 10 kg will receive “sweet treats” and the top performing stores will receive prizes of double gold pass movie tickets and Myers gift vouchers. The top store will also receive a $1000 Flight Centre voucher. Should this trial be effective in increasing collections, Mobilemuster will look at extending similar incentives across the mobile phone retailer channels. For more information on the trial please contact MobileMuster’s Channel Operations Manager Jill Noble jill.noble@amta.org.au – 02 8920 3555.

If you’re tired of following the prompts or hanging on the line – text a taxi! Booking a taxi on a busy night will soon be as easy as sending an SMS once the major cab companies in Sydney, Melbourne and Adelaide roll out new mobile phone booking services, the Age reported this week.

Why does a potato fly further than a mobile phone? Contestant poses an aeronautical conundrum Juggling rather than throwing his mobile phone, a teenaged circus performer won the freestyle gold medal at the world championships earlier this week.