AMTA Snapshot Edition 117

Record year for mobile shipments in 07/08 Late in 2007 AMTA reported on strong growth in mobile phone handset shipments with the total for the first 6 months of 2007/08 just over 5.5 million shipments reflecting an increase of 22% over the same period in 06/07. Figures just in reveal a record 07/08 result with shipments totalling just under 9.87 million.

Muster to Keep Australia Beautiful From next week, over 100,000 classrooms throughout Australia will be invited to recycle mobile phones for Keep Australia Beautiful Week which will be held from Monday August 25 to Monday August 31.

3G to Triple Mobile Advertising in Australia This Year The mobile advertising market in Australia is very much in its infancy with total revenues reaching just $2.5 million in 2007. However, this figure is set to grow more than 300 per cent in 2008 and be sustained into next year driven by the growing consumer take-up of 3G data services coupled with attractive campaign pricing to entice advertisers.

A new twist to cyberbullying - sexting Several press reports this week have focussed on ?sexting? which involves taking and sending of photographs which can be regarded as explicit or suggestive.

Cameras, Bluetooth, and Music are Top Handset "must haves". Digital camera functionality, Bluetooth connectivity, and music/radio playback on mobile phones are the top three features that consumers consider essential for the next mobile phone they will purchase, according to a recent ABI Research survey of 1,402 current wireless subscribers in seven countries.

Supporting our youth through healthy competition. On Thursday 27 November AMTA will hold the annual Telco Regatta at CYC Rushcutters Bay, Sydney. Following the success of the 2006 and 2007 Telco Regattas, preparations are well under way to ensure the 2008 AMTA Telco Regatta will provide even better opportunities for networking, client entertainment, brand exposure and most importantly, charity support.

For Everyday Photography, Mobiles are Growing As Camera of Choice in USA Online mobile phone retailer, Wirefly has published the results of its new behavioral survey on consumer camera phone usage, showing significant penetration of cell phones as the camera of choice for young adults in the USA.

Mobile Phone scammers target kids. The New South Wales Government says consumers should be wary of texts or calls asking for a response to a simple trivia question.