A new mobile video study published by Cartesian in collaboration with Mobile World Live, provides an in-depth analysis into current and future trends of smartphone video consumption, currently the biggest traffic driver on today’s mobile and Wi-Fi networks.
As indicated by a range of studies and industry experts, the pace of mobile video growth will not slow anytime soon, with faster and more efficient networks enabling even more seamless access to mobile video, while growing consumer appetite for user-generated live content and video on-demand is real, and quickly becoming mainstream for younger demographics.
This analysis, which surveyed players across the mobile ecosystem, has enabled a wider understanding into what types of companies will emerge at the forefront of future mobile video developments, as well as identifying trends, and the prevailing devices and technologies expected to improve mobile video quality and consumption both inside and outside the home.
The study is split into five key topic areas: device preferences for video, smartphone video content trends inside and outside the home, barriers to using smartphones for video, mobile video access, and the role of industry stakeholders.
Through the survey, this study has garnered opinion from operators, vendors, MVNOs and mobile video service providers, providing an insight into future consumer and business trends expected to be shaped by the mobile video phenomena.
With responses coming far and wide from Afghanistan to Brazil, this report takes into account the views of 370 industry leaders on mobile video. The largest segment of responses came from mobile operators at 22 per cent, while just under 20 per cent were from network equipment vendors. Respondents from MVNOs, video service providers, mobile device manufacturers, as well as analyst firms, consultancies, financial institutions and media players responded to the survey, showcasing the wide range of interest surrounding mobile video.
Source: GSMA Mobile World Live
29 March 2017