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Smart Drivers Keep Their Eyes on the Road

Recent research based on real-world driving conditions found the key to significantly improving safety is for drivers to keep their eyes on the road and avoid mobile tasks, such as manual dialling, that require drivers to take their eyes from the roadway.

The most effective action drivers can take to reduce risks is to put their mobile phone in a cradle or use Bluetooth hands-free when driving and use single-button dialling or voice-activated calling so they can keep their eyes on the road ahead.

AMTA believes that ongoing driver education is key to achieving effective outcomes and improved driver safety. For more information and tips on safe driving visit the Keep Your Eyes on the Road website.

Innovative campaigns are also useful when it comes to educating target audience groups. The Queensland Government has been promoting is "chin up, phone down" message through a road safety campaign
created by young people, for young people, already recording more than one million views.

Formulated at the last Co-Lab Youth Road Safety Challenge by a team of students, the social media ads encourage drivers to put
their phones away while driving. Launched on June 30, the videos use humour to deliver a serious road safety message.

Acting Minister for Main Roads and Road Safety Steven Miles gave an update on the campaign during Estimates today, and said
with a staggering 88 per cent of young drivers admitting to using their phones while driving, it was great to see the ads had so far
reached* more than 2.3 million people.

“The Chin Up campaign is designed to connect with young people, sending a clear message that when you’re looking down at
your phone, your focus is somewhere else and definitely not on the road,” Mr Miles said.

The Chin Up campaign will run for another two weeks across online channels including Facebook, Instagram, YouTube and
Spotify.

“We expect this campaign will decrease driver distraction, improving safety for all road users,” Mr Miles said.

The Co-Lab Youth Road Safety Challenge was one of several initiatives announced by the State Government following the Safer
Roads, Safer Queensland forum held in April 2015.

The winning campaign from the first Co-Lab, ‘Settle Down Stallion’, has reached more than 4.7 million people since its launch in
June 2016.

For more information about the "Chin Up, Phone Down" initiative, visiti the campaign website.

28 July 2017

 

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Interference to mobile networks - Buyer Beware!

Interference to the mobile network can cause calls to drop out, data speeds to drop and impact on network performance. In the worst case, it can prevent someone else from making a call to Triple Zero in an emergency. The ACMA has now made available a consumer factsheet on interference that explains some of the common causes of interference and what you should do if you are contacted by a mobile network operator about interference to their network.

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Flexibility in Network Deployment Regulations

The Department of Communications and the Arts has just completed its public consultation on a suite of amendments to the regulatory framework governing carriers’ deployment of mobile network infrastructure. AMTA joined Communications Alliance in welcoming the opportunity to provide comment on the DoCA consultation paper.

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In-depth Analysis of the Mobile Industry

Mobile World Live has published its first annual report, offering an in-depth analysis of the true state of the mobile industry. Split into five chapters – a full market overview, 5G, Security, IoT and Telecoms IT – the report highlights a number of key findings.

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Connected Cars: from Here to Autonomy

GSMA's global survey, conducted in November and December 2016 with nearly 1,000 respondents, uncovered significant understanding of the issues facing the wider deployment and monetisation of connected cars, along with significant enthusiasm for connected car technologies and services in general and autonomous driving.

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ARPANSA's latest literature review reports on new Australian study which finds no increase in brain cancer with mobile phone use

In The Australian Radiation Protection and Nuclear Safety Agency (ARPANSA's) regular EMR literature survey for May 2016, ARPANSA report on the recent Australian study by Professor Simon Chapman which asks the question "Has the incidence of brain cancer risen in Australia since the introduction of mobile phones 29 years ago?".  The paper pubslished in cancer epidermology compared mobile phone ownership with the incidence of brain cancer in Australia.  In the study, brain cancer incidence rates from 1982 to 2012 are compared with the number of mobile phone accounts in the Australian population from 1987 to 2012. The study found that although mobile phone use increased from 0% to 94% during the 30 year period brain cancer incidence rates were stable.  This finding is consitent with previous studies in the US, UK. New Zealand and Nordic countries. See ARPANSA's commentary here: Full paper may be found here: