Smart Drivers Keep Their Eyes on the Road

Recent research based on real-world driving conditions found the key to significantly improving safety is for drivers to keep their eyes on the road and avoid mobile tasks, such as manual dialling, that require drivers to take their eyes from the roadway.

The most effective action drivers can take to reduce risks is to put their mobile phone in a cradle or use Bluetooth hands-free when driving and use single-button dialling or voice-activated calling so they can keep their eyes on the road ahead.

AMTA believes that ongoing driver education is key to achieving effective outcomes and improved driver safety. For more information and tips on safe driving visit the Keep Your Eyes on the Road website.

Innovative campaigns are also useful when it comes to educating target audience groups. The Queensland Government has been promoting is "chin up, phone down" message through a road safety campaign
created by young people, for young people, already recording more than one million views.

Formulated at the last Co-Lab Youth Road Safety Challenge by a team of students, the social media ads encourage drivers to put
their phones away while driving. Launched on June 30, the videos use humour to deliver a serious road safety message.

Acting Minister for Main Roads and Road Safety Steven Miles gave an update on the campaign during Estimates today, and said
with a staggering 88 per cent of young drivers admitting to using their phones while driving, it was great to see the ads had so far
reached* more than 2.3 million people.

“The Chin Up campaign is designed to connect with young people, sending a clear message that when you’re looking down at
your phone, your focus is somewhere else and definitely not on the road,” Mr Miles said.

The Chin Up campaign will run for another two weeks across online channels including Facebook, Instagram, YouTube and

“We expect this campaign will decrease driver distraction, improving safety for all road users,” Mr Miles said.

The Co-Lab Youth Road Safety Challenge was one of several initiatives announced by the State Government following the Safer
Roads, Safer Queensland forum held in April 2015.

The winning campaign from the first Co-Lab, ‘Settle Down Stallion’, has reached more than 4.7 million people since its launch in
June 2016.

For more information about the "Chin Up, Phone Down" initiative, visiti the campaign website.

28 July 2017



AMTA welcomes deployment regulation amendments

The Australian Mobile Telecommunications Association (AMTA) welcomes the announcement today from the Minister for Communications and the Arts, Mitch Fifield, regarding the progression of 10 reforms to the regulations governing the deployment of wireless and mobile networks in Australia; as well as further consultation on 11 other proposed reforms. In welcoming the announcement, AMTA Chief Executive, Chris Althaus noted the Government’s reform package will go some way towards enabling the deployment of the next generation 5G mobile networks which are expected to bring significant improvements in speed, quality and capacity for Australia’s data hungry consumers.  But he also noted there was still more to do. “This is a welcome and very important first step - in what we hope will be an ongoing engagement with government and stakeholders to develop a dynamic regulatory framework to meet the deployment challenges of next generation networks.

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5G gains momentum in 2018

AMTA is confident that the Government's 5G priorities will add momentum to our ongoing efforts to engage with industry verticals and the respective government departments outside of the communications portfolio with regard to the broader economic and social benefits of 5G.

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AMTA Annual Report 2017

In 2017, the strong demand for mobile services continues to have an impact on our economy and society as the industry shifts its focus in preparation for 5G, the next generation of mobile technology. AMTA’s latest Annual Report includes the following highlights: As industry prepares for 5G the need for regulatory reform in spectrum management and network infrastructure deployment is increasingly urgent. 5G Mobile – Enabling Businesses and Economic Growth Report by Deloitte Access Economics found that 5G is expected to further drive Australia’s digital economy. It will add to the already significant (and growing) $34 billion in long-term productivity benefits from mobile; and annual network spend from mobile providers is expected to reach $5.7 billion in FY2017-18. The MCF has focused on an agenda of legislative reform to support the efficient and flexible deployment of network infrastructure.