Smart Drivers Keep Their Eyes on the Road

Recent research based on real-world driving conditions found the key to significantly improving safety is for drivers to keep their eyes on the road and avoid mobile tasks, such as manual dialling, that require drivers to take their eyes from the roadway.

The most effective action drivers can take to reduce risks is to put their mobile phone in a cradle or use Bluetooth hands-free when driving and use single-button dialling or voice-activated calling so they can keep their eyes on the road ahead.

AMTA believes that ongoing driver education is key to achieving effective outcomes and improved driver safety. For more information and tips on safe driving visit the Keep Your Eyes on the Road website.

Innovative campaigns are also useful when it comes to educating target audience groups. The Queensland Government has been promoting is "chin up, phone down" message through a road safety campaign
created by young people, for young people, already recording more than one million views.

Formulated at the last Co-Lab Youth Road Safety Challenge by a team of students, the social media ads encourage drivers to put
their phones away while driving. Launched on June 30, the videos use humour to deliver a serious road safety message.

Acting Minister for Main Roads and Road Safety Steven Miles gave an update on the campaign during Estimates today, and said
with a staggering 88 per cent of young drivers admitting to using their phones while driving, it was great to see the ads had so far
reached* more than 2.3 million people.

“The Chin Up campaign is designed to connect with young people, sending a clear message that when you’re looking down at
your phone, your focus is somewhere else and definitely not on the road,” Mr Miles said.

The Chin Up campaign will run for another two weeks across online channels including Facebook, Instagram, YouTube and

“We expect this campaign will decrease driver distraction, improving safety for all road users,” Mr Miles said.

The Co-Lab Youth Road Safety Challenge was one of several initiatives announced by the State Government following the Safer
Roads, Safer Queensland forum held in April 2015.

The winning campaign from the first Co-Lab, ‘Settle Down Stallion’, has reached more than 4.7 million people since its launch in
June 2016.

For more information about the "Chin Up, Phone Down" initiative, visiti the campaign website.

28 July 2017


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