MobileMuster will begin a national advertising campaign this Sunday 11th October on TV and online urging Australians to “Dive into your nearest mobile phone retailer”. The campaign has a strong call to action for consumers to drop their old mobiles into participating retailers.

Rose Read, Manager of the mobile phone industry’s official recycling program, MobileMuster, says: “Now there is much higher awareness that mobile phones can be recycled, MobileMuster’s marketing message is evolving to clearly show people how to recycle mobile phones”.

The 15- second TV commercial has changed from the usual animation format to show a real life mobile phone store, although it features “Milton”, the animated mobile phone. The advertisement focuses on a mobile phones being dropped, or diving into the recycling tube.

The TV commercial will be run on Channel 10 and their HD Channel ONE in Sydney, Melbourne, Brisbane, Adelaide and Perth from the 11th to 17th October and 25th to 31st October.