People flocked to the MobileMuster cause last weekend to set a world record for the largest number of mobile phones handed in for recycling in one hour.
Over 2300 mobiles were handed for recycling last Saturday as part of a Guinness World Record™ attempt at Westfield shopping centres in New South Wales, Queensland, Victoria, South Australia and Western Australia.
The attempt took place simultaneously across five capital cities - Sydney, Melbourne, Brisbane, Adelaide and Perth between 1-2pm EST, with Adelaide residents handing in the most mobiles for recycling, just over 700.
Home and Away's Lincoln Lewis and Paul O’Brien, Brisbane Bronco’s player Justin Hodges, Erin McNaught from Neighbours and the crew from 94.9 FM's The Couch all pitched in to help create the new record.
The record attempt was part of MobileMuster and Landcare Australia's 'Old Phones, More Trees' campaign where they will plant a tree for every mobile recycled by this weekend.
Rose Read, Manager of Australian Mobile Telecommunications Association’s (AMTA) recycling program, MobileMuster, says the World Record was an exciting and innovative way to encourage Australians to recycle their old mobile phones.
"Not only will Landcare Australia plant native trees across the country for each handset handed in, but MobileMuster will recover over 90 per cent of the metals and plastics found in mobiles so they can be turned into jewellery, plastic fence posts and stainless steel,” she said.
Brian Scarsbrick, Chief Executive of Landcare Australia, said they are delighted to partner with MobileMuster for the second consecutive year.
“Our last joint campaign in 2007 was a big success with 75,000 trees now scheduled for planting across Australia, including the Manning Coast, Murrumbidgee, Penrith and Liverpool Plains in NSW, Koaladoors and Port Philip and Westernport in VIC, Innisfail in QLD, Mandurah in WA and Goolwa to Wellington in SA.
“The World Record was a unique and fun event that promoted environmental benefits. It was a win-win for all involved because it recycled old mobile phones, helped plant native trees and created a new world record,” said Mr Scarsbrick.
Those who were unable to be part of the World Record attempt can still recycle their old mobiles, batteries, chargers and accessories at any one of MobileMuster’s 3,000 drop-off points across the country, or by picking up a free recycling satchel from participating Australia Post outlets. If you recycle by this weekend you will also help the planting of a native tree.
To find your nearest drop off point or to download a free mailing label go to www.mobilemuster.com.au or call 1300 730 070.
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