Environment Management Expert Heads National Mobile Phone Industry Recycling Program

The CEO of the Australian Mobile Telecommunications Association (AMTA), Graham Chalker, today announced the appointment of Rose Read to the new position of Manager of the Mobile Phone Industry Recycling Program.

Ms Read will guide the launch later this year of the industry’s new national campaign – mobilemuster – which aims to boost awareness and increase recycling volumes of disused mobile phones and batteries, he said. Ms Read joins AMTA with more than 20 years’ experience in natural resources and environmental management.

She was the General Manager of Clean Up Australia and Clean Up the World for almost four years. Mr Chalker said Ms Read’s appointment underlined the mobile phone industry’s ongoing commitment to its world-leading recycling program.

“The mobile phone industry is allocating more resources with full-time dedicated staff to drive the development and expansion of its recycling program.

“AMTA has reintroduced a levy on its members to fund the new activities of the program. This will provide the resources to implement the program’s new campaign strategy.

“There can be no more important asset than an experienced environmental and natural resource manager such as Ms Read.

“With her expertise in policy, program management and community education and engagement, she is uniquely qualified to manage mobilemuster.”

Ms Read said: “I am excited to be joining AMTA at this important time as we prepare to launch our new campaign to explore new and innovative ways to increase collections of disused mobile phones for recycling.

“AMTA’s mobile phone recycling program is a self-funded program with full-time dedicated staff and resources, an active whole-of-industry participation and unity of purpose.

“I look forward to the challenges and opportunities of working on the new campaign and forging new partnerships with the community, business and governments to provide new outlets for promotion and collection.”

Media Contact: Randal Markey, AMTA Manager, Communications, (02) 6239 6555 or 0421 240 550