Mobile Phone Sales On Track For Record Year

Mobile phone handset sales in Australia are on track to achieve record levels this year with sales for the nine months of this year 45% ahead of the same period last year, according to new industry figures.

The Chief Executive Officer of the Australian Mobile Telecommunications Association (AMTA), Graham Chalker, said in September there were 767,304 handset sales.

This takes the total for the nine months until September of this calendar year to 5.87 million. This compares with 4.04 million for the nine-month period until September, 2003.

Mr Chalker said: “In the first nine months of this year we have nearly reached last year’s record sales of 5.9 million handsets for the entire year.

“With the sales figures for the remaining three months of 2004 – particularly in the lead-up to the busy Christmas period - the industry can expect an outstanding year.”

Mr Chalker said the strong sales growth could push sales for 2004 to more than 7 million handsets.

“Our members are reporting that one of the key drivers of the sales figures is the strong consumer uptake of handsets with polyphonic ringtones and colour screens,” he said.

“Phones with polyphonic ringtones and colour screens are very affordable and are now available on pre-paid plans. This has proved very attractive to consumers who are upgrading from monochrome screens and regular ringtones.”

Mr Chalker said pre-paid mobile phones continued to be in strong demand with between 55-60% of new subscribers choosing this option.

“This is an important option that people – particularly the young – are choosing to ensure that they can have access to a mobile phone that meets their particular needs and is suitable for their budgets,” he said.

For more information contact: Randal Markey, Manager, Communications, (02) 6239 6555 or 0421 240 550