Mobile phone industry welcomes mobile TV announcement

The Australian Mobile Telecommunications Association (AMTA) welcomes the announcement by the Federal Government that it will allocate two unassigned channels of television broadcasting spectrum for new digital services, including mobile TV.

AMTA Chief Executive Officer, Chris Althaus, said the announcement by the Minister for Communications, Information Technology and the Arts, Senator Helen Coonan, was a positive step towards the provision of mobile TV as an important part of the 3G mobile experience.

“3G is providing the perfect platform to deliver traditional media services to the Australian consumer, and the take up of mobile TV services that are already available illustrates that this is a popular application for the mobile,” he said.

“The convergence of communications devices is opening new opportunities for the integration and delivery of diverse mobile content and services including mobile TV.

“The further development of mobile TV will add yet another dimension to the 3G mobile experience, and with the traditional media services being challenged by new digital technologies, the industry is seeing the emergence of new players, new content, new services and new platforms.

“Following the announcement the industry will be interested to understand the details behind the headlines including measures related to allocation processes, operational conditions and competition issues.”

The issues surrounding 3G services, including mobile TV, will be a key theme of the AMTA Annual Conference to be held in Sydney on September 20-21.


For more information contact Randal Markey, Manager, Communications, (02) 6239 6555 or 0421 240550