Virgin Mobile has launched a new, limited edition range of jewellery, in collaboration with Matt Weston and MobileMuster, to educate Australians about the need to recycle mobile phones. The ‘Virgin Mobile Recycled by Matt Weston’ collection consists of five unique designs incorporating mobile phone parts.

Jewellery designer Matt Weston is revered on the Australian fashion circuit for his funky jewellery designs and unique style of craftsmanship using every day items. He uses materials such as feathers, old school keys and his signature button to create pieces with a recycled feel – visually expressing the essence of all his designs, which is to “enhance what is already there.”

This ethos is continued in the ‘Virgin Mobile Recycled by Matt Weston’ project. Matt Weston explains, “I have always loved taking things apart to see how they work, to see what’s inside and to see what I can make out of what I find. We have to think about where things go when we've finished using them; and that obviously includes mobile phones.”

“Virgin Mobile’s initiative to recycle phones into jewellery is a brilliant idea. From a broader point of view I think the project is a creative and fun way of bringing the public’s attention to an issue that most people never really consider,” Weston continued.

The five designs in the Virgin Mobile Recycled by Matt Weston collection each feature recognisable elements of mobile phones such as number keypads and a phone screen. Limited numbers of each design have been produced and will only be available to purchase from Virgin Mobile.

The Virgin Mobile Recycled by Matt Weston initiative aims to creatively highlight the ease and significance of mobile phone recycling. As over 90% of mobile phone materials can be recycled and used as raw materials for new products, Australians are being called upon to deposit their old mobile phones in MobileMuster phone bins across the nation.

“Virgin Mobile Recycled by Matt Weston is part of our ongoing efforts, in conjunction with MobileMuster, to highlight the importance of mobile phone recycling. Research[i] shows that seven out of ten Australians have an old mobile phone at home that they no longer use. This is a call to action for everyone to recycle their old phones,” said Jon Bradshaw, Marketing Director, Virgin Mobile.

For more information on how to recycle your mobile phone go to www.mobilemuster.com.au or phone 1300 730 070. For Virgin Mobile Recycled by Matt Weston stockist information phone 02 9699 9503. Virgin Mobile Australia - 0403 999 821 - amber.morris@virginmobile.com.au