A new cyberbullying episode of Hector’s World™, hosted on the Cybersmart website (www.cybersmart.gov.au) and targeted at Australian children, was launched today by the Australian Communications and Media Authority.

‘This newly created Hector’s World episode explores the impact that cyberbullying can have and encourages children affected by cyberbullying to contact a trusted adult for help. This is a particularly effective approach in combating this difficult problem,’ said Chris Chapman, ACMA Chairman.

Hector’s World™ is the ACMA’s flagship program for young children aged 2 to 10 years. It is an innovative and visually engaging education resource that takes children on a journey with Hector Protector®, the bottlenose dolphin, and his marine friends to explore a range of online issues including protecting personal information and now, cyberbullying. Hector’s World can be used both in the classroom environment and at home.

The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, welcomed the new addition to the ACMA’s cybersafety initiatives.

‘Education for young children is an important component of the Government’s comprehensive approach to cybersafety. This program will help children to become more empowered cybercitizens as they enjoy the many benefits of the online world,’ Senator Conroy said.

‘Hector’s World is an internationally-recognised online safety education resource and we are delighted to partner with New Zealand’s Hector’s World Limited, to create a new episode and bring these inspirational and engaging characters to Australian children,’ said Mr Chapman.

Liz Butterfield, Managing Director of Hector’s World Ltd says, ‘Helping young children understand how to deal with cyberbullying is a key strategy in keeping children safe online. With children coming online at younger ages, it’s important to get this message across early. Hector’s World offers the ‘building blocks’ of the skills and values children need to become confident cybercitizens. It’s a fun and appealing program that includes animations and associated lesson plans, song sheets and puzzles, all of which are popular with young children.’

Liz Butterfield is in Australia to attend the launch of Hector’s World and will be available for interviews. For interviews with the ACMA, as well as more information about the resource (including images), please contact: